Product Designer, Staff / Principal

Adam
Males.

Staff product designer with 12 years experience across data pipelines, logistics platforms, and e-commerce. The work is always the same underneath, understand what's genuinely hard, find the simplest design that holds up, and help the team ship it.

adammales@me.com linkedin.com/in/adam-males England, United Kingdom
Algolia Mar 2025 – Present

Staff Product Designer

B2B SaaS · AI search & developer tooling · Remote

  • Led design of AskAI, Algolia's agentic search product, enabling conversational, intent-driven search powered by large language models.
  • Designed DocSearch, a widely used developer-facing search tool, improving the experience for thousands of technical users.
  • Defining Algolia's approach to agentic UX, establishing design patterns, guardrails, and interaction models for trustworthy AI-driven experiences.
  • Leading design across the core product, working cross-functionally to shape strategy, define direction, and ship high-quality outcomes.
Matillion Jan 2023 – Mar 2025

Group Product Designer

B2B SaaS · Data integration & ETL platform · Remote

  • Led the design of Matillion's transition from a VM product to a unified SaaS platform, a company-defining initiative improving adoption and retention.
  • Shipped the AI Copilot feature, reducing the learning curve on a technically demanding ETL product and improving daily user productivity.
  • Unified fragmented tools into a single platform, the primary interface for customers' data pipeline work.
  • Built and led the design team, setting standards and embedding a user-first culture across product development.
Zencargo Mar 2019 – Jan 2023

Lead Product Designer

B2B SaaS · Supply chain visibility · London / Remote

  • Directed design of the core supply chain visibility platform, turning a complex freight data model into a tool operators could navigate without training.
  • Managed and mentored a team of designers, raising output quality and supporting professional growth.
  • Balanced customer needs with business objectives through continuous research and stakeholder alignment.
  • Defined design processes that improved cross-functional collaboration across product, engineering, and commercial.
Intu Jun 2018 – Mar 2019

Senior UX Designer

B2C · Retail & e-commerce platform · London

  • Redesigned search across multiple domains, increasing usability and engagement through research-informed information architecture.
  • Ran user testing, interviews, and guerrilla testing to validate decisions rapidly.
  • Improved navigation and taxonomy using card sorting and tree testing, reducing friction platform-wide.
Swoon Apr 2014 – Jun 2018

UX & UI Designer

B2C · Furniture e-commerce · London

  • Redesigned the product page, improving conversion through fabric selection functionality informed by data analytics.
  • Managed a team of 3 designers across imagery, marketing, and branding alongside core design work.
  • Delivered campaigns for major publications and large-scale London Underground advertisements.

Domains

  • B2B SaaS & data products
  • AI-assisted experiences
  • Design systems
  • E-commerce & consumer
  • Supply chain & logistics

Capabilities

  • Product strategy & direction
  • IC & player-coach leadership
  • Design team building
  • User research & synthesis
  • Stakeholder alignment
  • Systems & prototyping

Tools

  • Figma — primary
  • Prototyping & interaction
  • Design system tooling
  • Analytics-informed design

Education

York St. John University

BA, Art & Design · 2:1 · 2005–2008