Ey up! I’m Adam Males 👋 a product designer with 10+ years of crafting 
no nonsense
user-centred solutions. Solving complex problems with a keen eye for detail.

Supply chain unlocked

At Zencargo, I led research, design, and testing to enhance supply chain visibility and empower clients, revolutionising B2B freight forwarding through cross-functional collaboration.

Project type: End-to-end solution design
Role: Design Lead.
Client: Zencargo
Industry: Freight forwarding and supply chain logistics.

Prompting AI for pipelines.

I led the design and testing of the
Co-Pilot feature, leveraging AI to streamline ETL pipeline creation, enabling users to build data transformations with simple prompts for greater efficiency and accuracy.

Project type: AI-driven product innovation and proof of concept.
Role: Design manager
Client: Matillion
Industry: SaaS / Data Productivity Cloud (ETL).

Beyond the horizon

I led the creation of a strategic UX vision for Matillion’s Data Productivity Cloud, aligning teams, breaking silos, and driving a cohesive, user-centred experience through strategic leadership and collaboration.

Project type: UX vision creation and strategic alignment.
Role: Design Lead
Client: Matillion
Industry: SaaS / Data Productivity Cloud (ETL).

Sneak peeks of case studies in development

Mapping your data's story.

I led the design and strategy of the Data Lineage feature, using research and cross-functional collaboration to give users full visibility into the data journey, enhancing transparency and control from source to destination.

Navigating the cloud shift.

I led the transition from Matillion’s virtual machine-based product to the Data Productivity Cloud, driving design and testing through user iterations and evolving the tool post-launch to enhance the B2B user experience over the past 12 months.

Mentoring the next creators.

Discover how I’ve demonstrated design leadership by mentoring designers at various skill levels, empowering them to achieve promotions, secure ideal roles, break into the industry, and elevate their skills.

Selling without walls

I led the research and design of Swoon’s product page redesign as an individual contributor, improving the B2C experience to boost conversions and enable fabric colour selection.

Project type: Ecommerce product page redesign.
Role: Lead UX Designer.
Client: Swoon
Industry: Ecommerce / Furniture Retail.

Unifying the shopping oasis.

I led the research and design of Intu’s search experience redesign, seamlessly integrating products across brands to enhance the B2C digital storefront.

Project type: Search experience redesign.
Role: Lead UX Designer.
Client: Intu
Industry: E-commerce

Shopping from the oasis.

I led the research and design of Intu’s online platform redesign, driving traffic and boosting sales for their B2C digital storefront.

Project type: Global homepage redesign
Role: Design Lead
Client: Intu
Industry: E-commerce

  • “I really appreciated Adam's attitude towards work - simple, pragmatic and based on research”

    Szymon, Senior director of engineering

  • “His approach to design the right product was incredible, always based on best practices, user research and his fantastic sense of user experience.”

    Csaba, Senior frontend developer

  • “Adam excels at bringing the team together and leading team workshops, striking the perfect balance between seriousness and fun. His approachability and willingness to help others make him an invaluable asset to any team.”

    Ellen, Senior growth product designer

  • “Whenever I encountered challenges, Adam was the person I reached out to. He is patient, approachable, and has an incredible ability to break down complex problems into manageable solutions.”

    Joe, Junior product designer

  • “As a coach and mentor, Adam has guided and nurtured the growth of our team. His leadership, insight, and commitment to our success have made a lasting impact on both our team and the UX of the product.”

    Amie, Senior product designer